Search engine optimization (SEO) content is any content created with the goal of directing search engine traffic (Google, Bing etc.) to your website.
Increased focus on quality content will create a better user experience, however the challenge is to integrate SEO best practices into the content creation process.
In other words, the content must be optimized for the user as well as the search engines before it is published. This remains one of the single most important components of any organization’s branding efforts and online presence.
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